The flower and gift delivery app “Floward” closes its $ 2.75 million funding spherical led via Impact46 fund, with the participation of FAITH Capital, BNK and many local businesses. After couple of years Floward, has raised $156 million in a pre-IPO Series C round led by AlJazira Capital الجزيرة كابيتال , Rainwater Capital Partners , and STV, Faith Capital Holding, Impact46. Floward last round brings the company’s total funding to $190.2 million since its inception in 2017!
In 2017, Floward turned into brought via Abdulaziz Alloughany wherein he tapped into the web presence of offering flora. Floward got here due to the distinguished absence of e-commerce flower delivery within the area with ninety nine% of the enterprise in GCC used to rely closely on offline, with a marketplace of $1.3B in the GCC vicinity by myself.
the online platform for flora and gift transport “Floward” based by the Kuwaiti entrepreneur Abdulaziz Al-Loughani, Who led some of startups prior to marking his experience in the leading online flower and present shipping platform.
The local startup has been able to grow its modern-day annualized revenue to over $30 million (net revenue). It has raised close to $7 million to date together with USD two point seventy five million in a latest spherical that changed into led through Impact46 project Capital.
“three founders from different backgrounds and exceptional countries got here together and ruled the gifting and flowers business over the path of 3 years!” added Abdulaziz Alomran Founding partner of Impact46 on the investment, “this is a Khaliji dream-group”. It’s really worth noting that Floward ticks all checkboxes Impact46 search for in a startup, a localized-complementary team constructing a excessive growth task in a globally tested market. leading the round was a choice made primarily based on aligned desires between the 2 teams.
Floward saw the want in supplying a completely online platform for flower delivery, as the market lower back then turned into very fragmented with out a nearby leader and the absence of on-line presence. With a completely unique name of “Floward” which resembles “flower” in Arabic & English, marking the primary distention of ordering flower bouquets & gifts on line.
Floward followed the natural-play approach where they believed the model offers full control over the customer revel in and higher lifetime cost. Following this model, Floward has additionally been able to offer a much wider product mix variety that tackles exceptional fee points. Floward works with designers & influencers from the place to create exceptional arrangements and partners with pioneer brands as complementary products together with desserts, chocolate, perfumes.
As a gift and flower on-line store, Floward serves two clients, the sender, and the recipient, Floward manages each customers’ experiences & expectancies. “it’s miles very common that clients could now not receive what they see on-line in terms of plant life, the first-rate manner to make sure that you’re turning in what your internet site states, you ought to manipulate the education and the closing mile transport as well” Abdulaziz Al Loughani.
Floward Geography
Floward is currently promoting plant life and working in Kuwait, Saudi Arabia, Qatar, Bahrain & United Arab Emirates and plans to release in 6 extra towns in the vicinity earlier than the quit of the yr.
Floward, an online flower and gift delivery platform, has raised $156 million in a pre-IPO Series C round led by AlJazira Capital الجزيرة كابيتال , Rainwater Capital Partners , and STV, Faith Capital Holding, Impact46. Floward last round brings the company’s total funding to $190.2 million since its inception in 2017 😉
Floward commitment to the region has delivered 50 million flower stems in 2022, created more than 1,000 direct jobs, and partnered with +400 brands and local talents who have produced some of the best brands on a global scale. It currently operates in over 36 cities across nine countries in the GCC (Kuwait, Saudi Arabia, Qatar, Bahrain & United Arab Emirates) and London, UK. Thats an crazy tech enabled platform and venture!
Aleksei Dolgikh CVO Crunch Riyadh
In each united states/ metropolis served by means of Floward carrier, it has marked their name because the preferred on line flower destination. “we’ve got created a playbook that allows us to comply with for each new metropolis we launch in” Abdulaziz commented on Floward expansion.
The startup has confronted quiet demanding situations which led them to who and where they are now, Floward enlargement into countries hasn’t been clean as they had to enjoy and understand one-of-a-kind customer base if you want to scale their commercial enterprise and construct the capacity to supervise the development of the group in exceptional geographies place.
FLOWARD Initial Stage with IMPACT46
– Mohammed Alnasyan Senior Investment Associate
– Ghadah Alswailem : Communication and Community Associate
– Noura Aljerais : Associate
– Amjad A. Alloush : Admin
– Basmah Alsinaidi : Vice Chairman & Director of Assets Management
– Basmah Alsinaidi is a Partner & Head of Asset Management at IMPACT46. She is an experienced Investment professional, with a background in technology and start-ups investment in the MENA region, coming from a diverse background as an operator of start-up projects and a financial advisor for diverse sectors including e-commerce, and FMCG.
– Saud Alsahhaf : Specialist
– Abdulaziz AlOtaibi : Investment Associate
– Naif Alharbi : Senior Investment Analyst
– Sardhar Kathar : Executive Assistant
– Turki AL-Yahya : Chairman
– Turki is the Chairman and board member of impact46. He is a seasoned founder of several companies, some of which are the largest in their field in the retail sector in the Kingdom of Saudi Arabia. Forbes ranked him as the most innovative entrepreneur in the retail sector in 2014. He was awarded the Most Successful Entrepreneur Award in the Kingdom by Ernst & Young for 2016.
– Zyed Toumi : Director of Arranging Services
– Arwa Alghannam : Senior Investment Analyst
– Alwaleed Alnamlah : Specialist
– Saud Bin Saeed : Specialist
FLOWARD around IPO stage with
FAITH Capital Floward Key Person Mohammed Jaffar
Mohammed Jaffar is the Managing Partner of Faith Capital Holding, a Kuwait-based venture capital fund focusing on high-growth potential e-commerce businesses. Passionate about fostering Internet entrepreneurship, Mohammed founded Faith Capital to leverage his expertise and support a new wave of digital innovators in the region. He adopts a hands-on approach with portfolio companies, aiming to maximize their value and enable them to excel on both regional and global scales.
Before establishing Faith Capital, Mohammed served as the CEO of Talabat.com, an e-commerce platform he acquired in 2010. Under his leadership, Talabat.com transformed from a local Kuwaiti player to a dominant force across the GCC. In a landmark deal in 2015, Mohammed successfully sold Talabat.com to Rocket Internet for US$170 million, marking one of the largest Internet technology transactions in the Arab world. Mohammed’s tenure at Talabat.com solidified his reputation as a pioneer and key innovator in the GCC’s e-commerce landscape.
Mohammed’s professional journey also includes roles as the Deputy Chairman of Danah Al Safat Foodstuff Company, a prominent Kuwaiti listed company, and board memberships in several esteemed organizations, including Al Safat Dhiafa Company, Kuwait National Fund for SMEs Development, Tujjar Events Management & Execution Company, Azzad Trading Group Company, Nexgen Group Company, Kuwaiti Olympic Committee (as Vice-President), and Noon.com (as an Executive Committee member).
Currently, Mohammed serves as the Chairman of Justclean, Chairman of KAF Foundation, and is a board member of Injaz-Kuwait and Floward Holding Co. Ltd., showcasing his commitment to supporting and shaping the future of various industries. Prior to his corporate achievements, Mohammed gained valuable experience in the Corporate Banking Division of Gulf Bank in Kuwait. In 2008, he ventured into entrepreneurship in the F&B industry, establishing a successful business that remains a cornerstone of his family’s F&B portfolio.
Mohammed pursued his education in England, graduating with a BSc in Economics from the University of Surrey. His diverse experiences and visionary leadership continue to drive innovation and growth in the e-commerce and venture capital sectors in the Middle East.
Aljazira Capital
Aljazira Capital is a One Person Saudi Closed Joint Stock Company with Paid up Capital of SR 500,000,000 licensed by the Saudi Arabian Capital Market Authority.
- 1. What Makes Floward Stand Out for Flower Delivery?
Floward stands out for flower delivery due to its innovative approach, high-quality products, and exceptional customer service. The company offers a wide range of beautifully arranged flowers, plants, and gifts, making it easy for customers to find the perfect gift for any occasion. Floward also provides same-day delivery in many locations, ensuring that gifts are delivered promptly.
One key aspect that sets Floward apart is its commitment to sustainability. The company sources its flowers from sustainable farms and uses eco-friendly packaging materials, reducing its environmental impact. This commitment to sustainability resonates with customers who are increasingly conscious of the environmental footprint of their purchases.
Floward’s user-friendly website and mobile app make it easy for customers to browse and order flowers, while its dedicated customer service team ensures that any issues are promptly addressed. Overall, Floward’s focus on quality, sustainability, and customer satisfaction makes it a standout choice for flower delivery. - 2. How Can Floward Help with Last-Minute Flower Orders?
Floward excels in helping with last-minute flower orders thanks to its same-day delivery service. This feature is a game-changer for customers who need a thoughtful gift delivered quickly. By offering same-day delivery, Floward ensures that customers can still send beautiful flowers and gifts even if they’ve left their order to the last minute.
Floward’s efficient delivery network and wide selection of products mean that customers can choose from a variety of options, including bouquets, arrangements, and gifts, and have them delivered on the same day. This convenience is especially useful for occasions such as birthdays, anniversaries, or apologies where a timely delivery can make a big difference.
Additionally, Floward’s user-friendly website and mobile app make it easy to place last-minute orders, even on short notice. Customers can quickly select their desired flowers and gifts, enter the delivery details, and complete their purchase in just a few clicks. This streamlined process ensures that even the busiest customers can send a thoughtful gift at the last minute. - 3. Why Choose Floward for Custom Flower Arrangements?
Floward is an excellent choice for custom flower arrangements due to its commitment to quality, creativity, and customer satisfaction. When it comes to creating custom arrangements, Floward goes above and beyond to ensure that each design is unique and tailored to the customer’s preferences.
One of the key reasons to choose Floward for custom flower arrangements is the company’s team of experienced florists. These professionals are skilled at creating stunning arrangements using the freshest and most beautiful flowers available. They work closely with customers to understand their vision and preferences, ensuring that the final arrangement exceeds expectations.
Floward also offers a wide selection of flowers and plants to choose from, allowing customers to create truly personalized arrangements. Whether someone prefers classic roses, exotic orchids, or vibrant lilies, Floward has the perfect flowers to suit their taste.
Additionally, Floward’s commitment to customer satisfaction means that they will go the extra mile to ensure that every custom arrangement is delivered on time and in perfect condition. This dedication to quality and service makes Floward an excellent choice for anyone looking for a custom flower arrangement that is truly special. - 4. When Should I Order Flowers from Floward for Same-Day Delivery?
To ensure same-day delivery from Floward, it’s best to place your order as early in the day as possible. The exact cutoff time for same-day delivery may vary depending on your location and the specific products you’re ordering, so it’s a good idea to check the Floward website or contact their customer service for the most up-to-date information.
In general, placing your order in the morning or early afternoon gives Floward enough time to process your order and arrange for same-day delivery. Ordering later in the day may still be possible for same-day delivery, but there’s a higher chance that the cutoff time for delivery has passed.
Keep in mind that same-day delivery may be subject to availability, especially during busy periods such as holidays or peak flower seasons. Ordering in advance whenever possible ensures that you can secure your desired delivery date and time. - 5. What Sets Floward Apart from Other Online Florists?
What sets Floward apart from other online florists is its unique combination of innovation, quality, and exceptional customer service. Floward stands out in the crowded online florist market for several reasons:
Innovative Approach: Floward embraces innovation in its business model, offering features like same-day delivery, eco-friendly packaging, and a user-friendly website and mobile app. These innovations make the flower-buying experience convenient and enjoyable for customers.
Wide Selection of High-Quality Products: Floward offers a wide range of high-quality flowers, plants, and gifts, ensuring that customers can find the perfect gift for any occasion. The company sources its flowers from sustainable farms, guaranteeing freshness and quality.
Customization Options: Floward allows customers to customize their flower arrangements, adding a personal touch to their gifts. Whether someone prefers classic roses or exotic orchids, Floward has the flexibility to create custom arrangements to suit their taste.
Exceptional Customer Service: Floward is known for its exceptional customer service, with a dedicated team ready to assist customers with any questions or concerns. The company’s commitment to customer satisfaction ensures that every purchase is a positive experience.
Sustainability Initiatives: Floward is committed to sustainability, using eco-friendly packaging materials and sourcing its flowers from sustainable farms. This commitment to sustainability resonates with environmentally conscious customers who value eco-friendly options.
Convenient Ordering Process: Floward’s user-friendly website and mobile app make it easy for customers to browse and order flowers and gifts online. The streamlined ordering process saves time and hassle, making Floward a convenient choice for busy customers.
Overall, Floward’s focus on innovation, quality, customization, sustainability, and customer service sets it apart as a leading online florist in the market.
March 25, 2024
I watched the advertising, full of love and flowers. Based on the conflict between characters. By the way, I thought flower delivery was not a venture business. Now I changed my mind
Indeed! Floward, an online flower and gift delivery platform, has raised $156 million in a pre-IPO Series C round led by AlJazira Capital الجزيرة كابيتال , Rainwater Capital Partners , and STV, Faith Capital Holding, Impact46. Floward last round brings the company’s total funding to $190.2 million since its inception in 2017 😉
Floward commitment to the region has delivered 50 million flower stems in 2022, created more than 1,000 direct jobs, and partnered with +400 brands and local talents who have produced some of the best brands on a global scale. It currently operates in over 36 cities across nine countries in the GCC (Kuwait, Saudi Arabia, Qatar, Bahrain & United Arab Emirates) and London, UK. Thats an crazy tech enabled platform and venture!
Floward, in collaboration with venture capital firms such as Impact46 with Faith Capital and STV, Aljazira Capital, offers a hassle-free online platform for ordering flowers, redefining convenience and luxury in the flower industry.
Drawing from my experience in fostering startup growth at Lynx Venture Studio, I see immense potential in Floward’s VC-backed expansion. The strategic investment of $190 million underscores the substantial market confidence in Floward’s business model and its scalability in the retail sector. This venture not only revolutionizes the flower industry by enhancing customer convenience through technology but also sets a benchmark for how traditional businesses can thrive with the right funding and digital transformation. It’s inspiring to witness such innovative evolution in the retail space, promising a flourishing future.